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Fable is an award-winning design consultancy based in Singapore. We are strategy-centric and adhere to a creed that imbues clarity, purpose, and excellence in our work. Our creative output, which includes compelling brand identities, custom typography, and persuasive campaigns, are extensions of strategic narratives and disciplined artistry.

Fable Type Foundry creates retail and custom typefaces for digital and print.


We are recognised at established international design competitions such as the prestigious British Design & Art Direction Awards (“D&AD”) , Art Directors Club, and the Tokyo Type Directors Club. We have also served on the jury panel of D&AD Awards, Adfest, ASPaC, and more.

We believe in constructive dialogue and are frequent speakers at events and portfolio review sessions both locally and internationally, including D&AD, DesignSingapore, -ing Creatives, PechaKucha, etc.  

Our works have also been recognised at platforms such as Monocle, Asia Pacific Design, The Straits Times, It’s Nice That, AIGA Eye on Design, The Brand Identity, BP&O, and over hundreds of other features around the world.

Our Services

Here’s what we offer ︎︎︎
Art Direction

Brand Guidelines

Brand Identities

Brand Positioning

Brand Strategy

Communication Strategy


Creative Direction




Marketing Campaigns

Motion Graphics


Photography & Videography


Set & Retail Design

Spatial Concepts

Type Design

Visual Systems