Profile

Fable is an award-winning, strategy-centric design consultancy that designs narrative-driven brand identities, typography, creative campaigns, and more.

Fable Type Foundry creates bespoke and custom typefaces for digital and print.

Recognition

We are recognised at established international design competitions, such as the prestigious British Design & Art Direction Awards and the Tokyo Type Directors Club. We have also served on the jury panel of D&AD awards.

We believe in constructive dialogue. We are frequently invited to speak at events and portfolio review sessions both locally and internationally including D&AD, DesignSingapore, -ing Creatives, PechaKucha, and more.

Various works have also been recognised platforms such as Monocle, Asia Pacific Design, The Straits Times, It’s Nice That, Visual Journal, BP&O,  and over 200 other features around the world.

Our Services

Here’s what we offer ︎︎︎ 

Art Direction

Brand Guidelines

Brand Identities

Brand Positioning

Brand Strategy

Communication Strategy

Copywriting

Creative Direction

Editorial

Exhibitions

Illustration

Infographics

Marketing Campaigns

Motion Graphics

Packaging

Photography & Videography

Print

Set & Retail Design

Spatial Concepts

Typography

Visual Systems

Wayfinding