Profile

Fable is an award-winning design consultancy based in Singapore. We are strategy-centric and adhere to a design creed that imbues clarity, purpose, and excellence in our work.  Our creative output, which includes compelling brand identities, custom typography, and persuasive campaigns, are extensions of strategic narratives and disciplined artistry.

Fable Type Foundry creates bespoke and custom typefaces for digital and print.

Recognition

We are recognised at established international design competitions such as the prestigious British Design & Art Direction Awards (“D&AD”) and the Tokyo Type Directors Club. We have also served on the jury panel of D&AD awards.

We believe in constructive dialogue and are frequent speakers at events and portfolio review sessions both locally and internationally, including D&AD, DesignSingapore, -ing Creatives, PechaKucha, and more.  

Our works have also been recognised at platforms such as Monocle, Asia Pacific Design, The Straits Times, It’s Nice That, Visual Journal, BP&O, and over 200 other features around the world.

Our Services

Here’s what we offer ︎︎︎ 

Art Direction

Brand Guidelines

Brand Identities

Brand Positioning

Brand Strategy

Communication Strategy

Copywriting

Creative Direction

Editorial

Exhibitions

Illustration

Infographics

Marketing Campaigns

Motion Graphics

Packaging

Photography & Videography

Print

Set & Retail Design

Spatial Concepts

Typography

Visual Systems

Wayfinding