Profile
Fable is an award-winning, strategy-centric design consultancy that designs narrative-driven brand identities, typography, creative campaigns, and more.
Fable Type Foundry creates bespoke and custom typefaces for digital and print.
Recognition
We are recognised at established international design competitions, such as the prestigious British Design & Art Direction Awards and the Tokyo Type Directors Club. We have also served on the jury panel of D&AD awards.
We believe in constructive dialogue. We are frequently invited to speak at events and portfolio review sessions both locally and internationally including D&AD, DesignSingapore, -ing Creatives, PechaKucha, and more.
Various works have also been recognised platforms such as Monocle, Asia Pacific Design, The Straits Times, It’s Nice That, Visual Journal, BP&O, and over 200 other features around the world.

Our Services
Here’s what we offer ︎︎︎
Art Direction
Brand Guidelines
Brand Identities
Brand Positioning
Brand Strategy
Communication Strategy
Copywriting
Creative Direction
Editorial
Exhibitions
Illustration
Infographics
Marketing Campaigns
Motion Graphics
Packaging
Photography & Videography
Print
Set & Retail Design
Spatial Concepts
Typography
Visual Systems
Wayfinding
Brand Guidelines
Brand Identities
Brand Positioning
Brand Strategy
Communication Strategy
Copywriting
Creative Direction
Editorial
Exhibitions
Illustration
Infographics
Marketing Campaigns
Motion Graphics
Packaging
Photography & Videography
Set & Retail Design
Spatial Concepts
Typography
Visual Systems
Wayfinding